A Kew West Hotel offers a "Clean Beach Guarantee"!

To counter the oil washing up in the Florida Keys the historic, 311-room Casa Marina Resort and the newer, 150-room Reach Resort in Key West have come up with a way to easy the minds of would be visitors.  A Clean Beach Guarantee!

(Reach Resort)

Now keep in mind this is a preemptive move, no oil has washed up in Key West - yet.  But these two hotels wanted to double insure there would be no problem so they enacted this measure.  

(Casa Marina Resort)

If tar balls or oil require the closure of beaches, the Casa Marina and Reach hotels will refund guests their room rate and taxes, though not their bill for food and beverages - so long as they do it within 72 hours of their booked visit.  When oil first started showing up in the Keys (and experts say it's probably not even from the BP mess) that booking were down 50% from the same time last year.